ABOUT US

Brand Story

As early as 10 years ago, the core founder Malina planned to build an vape company. At that time, Malina had another start-up company that was just on the right track and began to take shape.
Earlier, Malina's father, who was in his prime, died of terminal lung cancer caused by smoking cigarettes for many years, leaving his family with infinite pain. At that time, Malina hated the harmful cigarettes deeply and joined the non-smoking public welfare activities, hoping that through her own efforts, more people could stay away from cigarettes. However, after several years of hard work, Malina felt very powerless and frustrated, because she found that she could not compete with cigarettes as a light addiction, and most of the smokers resumed smoking soon after a short-term withdrawal. 
At the beginning of 2012, Malina first came into contact with vape that had just entered China at the Anti-Smoking Association. At that time, the form of vape was still imitation cigarettes. Malina felt that this was the answer she had been looking for. She immediately collected all kinds of vape-related information at home and abroad, and immediately sent the collected e-liquids to testing institutions for scientific analysis and research. She was very happy to confirm that the ingredients of vape were reported, and she firmly believed that vape would Compared with traditional cigarettes, it will greatly reduce the probability of smokers getting lung cancer. Vape can also effectively help smokers reduce smoking or even quit cigarettes.
 After a long period of research and analysis of vape and waiting for the technology to be improved and upgraded, in 2015, Malina found that the time had come. She immediately selected elite personnel from another company of her own and planned to start a second business, but the foundation of her other company was not stable. There were a lot of chain reactions. Malina had no choice but to press pause, planning to accumulate funds before starting again. 
At the beginning of 2020, Malina's company has been at the top of the segmented industry for many years in a row. She also realized she needed to start over. Malina, a continuous entrepreneur, summed up the previous lessons, re-registered the company, which is now GAP VAPE, and immediately started recruiting and quickly determined the company's development direction.
JOIWAY is own brand of GAP VAPE, independently develop and innovate to provide better products for smokers, and products that every smoker can afford. At this point, JOIWAY came into being. Now adhering to the purpose of looking good, saving money, durability and good taste, JOIWAY's new products, which have been polished for 500 days, have reached the final stage, and it will officially face the market and meet you soon. 
Today, JOIWAY has just started and is moving forward. 
This is the story of GAP VAPE & JOIWAY in the past, and about the story in the future, we will write it together!

Brand Story
Brand Value

Brand Value

Respect, Trust, Good-Oriented User Oriented

Brand Vision

Brand Vision

To become a world-class brand with science and technology for good, health and environmental protection

Brand Mission

Brand Mission

Provide a new way of life for smokers, and strive for people to stay away from second-hand smoke pollution

Brand DNA

Brand DNA

Beauty comfort Health

Brand Responbility

Brand Responbility

1. "Sunrise Campaign" protects minors and does not sell under the age of 21 2. Recycling and degradation to protect the environment and ensure sustainable development 3. Committed to reducing harm and providing users with healthier products 4. Charity and public welfare, do our best to contribute to the society"

Brand Proposition

Brand Proposition

"Vape were originally born to be troubled by cigarettes. This product was originally worthy of being used by everyone, and JOIWAY came for this. JOIWAY not only provides smokers with a healthier life, but also provides smokers with a more personalized, more comfortable and happier lifestyle. Follow your heart, doing what you want in your heart will naturally make you heart-pounding, it is our JOIWAY"